USING E-MAIL CAMPAIGNS

As an Internet business owner you will need to cater to your customers’ needs. One way of doing so is to keep in touch with them to ensure that they know that you care about them. Express Email Marketing, a versatile and easy-to-use e-mail marketing tool, is included with your reseller account.

Express Email Marketing gives you the power to reach out to your customers through e-mail announcements, product promotions, newsletters, etc. In addition, you can use the program to create and perform surveys of your customers’ preferences and level of satisfaction with your services. Staying in touch with your customers not only ensures that they are aware of any promotions you may be running or new products you are adding to your portfolio, it also means that those customers are more likely to think about you next time they plan to purchase a type of product that is offered in your store. Building a solid customer base gives you a significant edge in the competitive e-business world. Communicating with and caring for your customers allows you to maintain that edge.

Express Email Marketing includes a wide selection of professionallydesigned templates that allow you to build dazzling, eye-catching campaigns for your customers. And the featured reporting tools allow you to keep an eye on how the recipients respond to your campaigns.

Because electronic bulk mail – i.e., spam – is a persistent pest for many Internet users, Express Email Marketing is carefully built to comply with stringent anti-spamming standards thus ensuring that your e-mail campaigns will not be mistaken for spam once they reach your customers’ inboxes. In essence, Express Email Marketing only allows you to distribute your campaigns to recipients who expressly opt to be featured on your mailing list. All outgoing messages will include the recipient’s opt-in date and the option of discontinuing further messaging by opting out.

Many Internet users still balk at making online purchases as they fear that disclosing their credit card numbers and other sensitive information online will lead to credit card theft – or even identity theft. Only if your customers trust that their credit card numbers and personal information will be kept safe from tampering can you run a successful online business. While those are genuine concerns, you as a business owner can go a long way toward obtaining your customers’ trust by securing all transactions on your site with an SSL certificate.

Your reseller account includes one Turbo SSL certificate, which you may install on your Web site along with a Site Seal to provide visible proof that transactions are properly safeguarded.

Note that your default reseller storefront is already protected with an SSL certificate. If you build a customized reseller Web site, you can apply a separate SSL certificate to that site.

An SSL certificate enables you to establish an SSL-encrypted connection between the site visitor’s Web browser and the server that operates your Web site. Depending on Web server software and browser type the encryption level generally is 128-bit, but can reach 256-bit in some instances. Our SSL certificates are signed and issued by trusted Certification Authority (CA) Starfield Technologies – one of the fastestgrowing names in the industry.

A Turbo SSL certificate can be issued within minutes of you submitting a request. The CA will verify that the requester indeed controls the domain for which the certificate is being requested. The request will also undergo an advanced fraud-screening step. While Turbo SSL certificates provide ample security for any Web site, our High Assurance Certificates take the authentication process even further by manually verifying the identity and business credentials of the certificate-requesting authority. A Turbo SSL certificate will include the common name of the Web site the certificate protects. A High Assurance certificate further includes the name of the certificate holder.

At a time when cyber theft is an unfortunate but very real threat to anyone that uses the Internet, securing e-business Web sites with SSL certificates is imperative – indeed, savvy Internet users expect to see a padlock icon when entering a supposedly secure site. Once installed on your custom Web site, the included Turbo SSL certificate will help protect you and your customers against theft and intrusion. It will also help you build and retain your customers’ trust.