Visit JDR-net.net
Page:       1       2       3       4       5       6       7       FAQs       Index
DOMAIN APPRAISALS

Invaluable to anyone who wishes to buy or sell a domain name, domain name appraisals provide users with a quick and qualified evaluation of the current market value of a given domain name. Two types of domain appraisals are available: Express Appraisals and Certified Domain Appraisal. An Express Appraisal is based on an automated process that incorporates such factors as the domain’s commercial use, brand recognition, length, top-level domain, presence of hyphen and/or numeric characters and word count. Express Appraisals are completed in two hours or less. Certified Appraisals use the same metrics as Express Appraisals but add a human review by an industry expert to further determine the domain’s value. A Certified Domain Appraisal includes a Certified Domain Appraisal seal, which may be displayed next to the domain listing when/if the domain is auctioned off. Certified Domain Appraisals are completed in two business days or less.

MERCHANT ACCOUNTS

A convenient tool for any e-business owner, a merchant account allows an e-commerce Web site to process credit card payments. Card authorization and processing are handled seamlessly and automatically during purchase. Statements are generated monthly. Available in three configurations, merchant accounts are built to suit the needs of all types of Internet businesses.

GETTING STARTED
Once you have decided on a reseller account type and signed up for it, it is time to build your actual online storefront. We offer a selection of professional-looking storefront Web sites that you can choose from. Once you have selected the desired design for your storefront, you may customize certain elements of the site. The Design Wizard – available from your Reseller Control Center – allows you to personalize your site design by adding images and logos. You can also customize the color selections on borders, page text and links.

MANAGING PRODUCT PORTFOLIO

 A central element in your e-store building is to understand what it is that you are selling and how those products and services can appeal to your customers. As a reseller, you can choose from a wide range of products and services to offer your customers. These products are developed to meet the specific needs of the rapidly-growing Internet marketplace. Because of the large variety of products, it is important that you define your desired customer base for the reseller store. Doing so will enable you to determine exactly what type of products the customers will be needing, and what they will be needing them for. As well, it will increase the chance of successful marketing and advertising campaigns for your store as a clearly defined customer base is easier to reach and appeal to than a very broadly defined one is. The available products and services allow you to build service packages that you can market as turnkey solutions that cater to the needs of your customers.

Because we want to ensure that your Internet business is built on a strong foundation, we have pre-selected the full line of software products for your store. Thus, your product portfolio is broad and versatile enough for you to cater to any customer group on the Web – be it a narrowly-defined niche market or a larger-scale, more loosely-defined selection of potential customers. However, if, for some reason, you wish to offer and manage a smaller number of products, you can compile any combination of these products for your reseller portfolio.

DECIDING PRICING

We provide suggested retail prices for all offered products. However, your Reseller Control Center allows you to set the pricing level you desire on all offered products. Our featured Profit Estimator gives you an excellent idea of the most opportune pricing on your products. Because competition can be hard in this business – domain registration and hosting markets in particular – it is recommended that you spend a little time researching the pricing offered by the companies you expect your reseller store to be competing against.

ABOUT THE FEATURED RESELLER TOOLS

Our resellers have access to the very best online business-building tools we can offer. Included in your reseller package is a carefully selected group of products that will help you build your storefront and market your business to customers across the Web. The featured products are:

THE TOOLS AND HOW TO USE THEM TO YOUR ADVANTAGE

Express Email Marketing

Express Email Marketing is a powerful e-mail campaigning tool that allows you to distribute announcements, promotions, etc. to your customers via professional-looking campaigns. Strictly permission-based, Express Email Marketing campaigns can only be sent to recipients that expressly opt to be on your mailing list. This means that Express Email Marketing enables you to share your business announcements, promotions, newsletters, etc. without being mistaken for an originator of e-mail spam.

As you build your customer base, Express Email Marketing enables you to build a mailing list of customers with whom you can share your announcements. That way, you can ensure that your customers are continually kept informed about your business and product offerings. For example, if you add a new product to your reseller store, you can inform your customers of this by creating and sending them a promotional e-mail message. Similarly, if you are planning on discounting a product, Express Email Marketing ensures that your customers will be aware of your promotion. As well, Express Email Marketing allows you to nurture your customer relationships simply by staying in touch with them. Express Email Marketing features advanced tracking tools that enable you to monitor the results of your campaigns. The intuitive reporting tools tell you how many messages you have sent, how many were opened by their recipients, how many recipients responded, etc. Additionally, Express Email Marketing lets you create and perform surveys of your customer base. Survey results are available in real time through the Response Analyzer as they are completed online.

Google AdWords Pay-Per-Click Credit

Pay-per-click (PPC) advertising ensures that you will get your share of Internet traffic. All reseller accounts include a credit for Google’s AdWords pay-per-click search engine marketing program. AdWords provides an effective way to ensure that Internet users will find your Web site. AdWords listings appear as “Sponsored Listings” adjacent to the organic results on the results pages of the Google search engine. An alternative and/or supplement to the demanding, time-consuming search engine optimization, PPC allows you to pay for a top search engine ranking for desired keyword(s). In a nutshell, advertisers (i.e., Web site/business owners) bid for the top ranking for a given keyword. The advertiser that places the highest bid is ensured the top ranking for that keyword. Until he/she is outbid. The second-highest bid is secured the number 2 ranking; the third-highest bid will claim the 3rd spot, etc. Google AdWords – being one of the PPC programs with the farthest reach – can be a very effective e-business marketing tool if used wisely. Bidding on the right keywords at the right time can make your Web site visible to users across the Web. If you are using AdWords without a clear business plan, however, click-through fees can quickly escalate. And there is no guarantee that your conversion rates will make up for the PPC cost. The Google AdWords credit included with your reseller account allows you to scratch the surface of PPC. It enables you to acquaint yourself with the concept of pay-per-click advertising. If you decide that PPC is worth consideration for your particular business, you can then continue your campaign beyond the allotted credit amount.

ONLINE FILE FOLDER

Online File Folder is a safe and convenient solution for file backup, storage and sharing of files and other content pertaining to your reseller store. Password protection and virtually unbreakable industry-standard 128-bit encryption keep stored content safe from tampering. When you need on-the-go access to any file, Online File Folder is the smart, secure solution. Online File Folder gives you instant access to all your important files and even lets you synchronize files on your computer with the data stored in your Online File Folder.

TRAFFIC BLAZER

The majority of Internet users turn to search engines or directories when searching for products, information and other Web content. Indeed, Jupiter Research estimates that 70 percent of all online purchases originate from a search engine or directory. This means that in order to run a successful e-business your storefront must be prominently listed with the Internet’s leading search engines. Traffic Blazer – an advanced search engine optimization and submission tool – allows you to use the Internet’s search engines to your business’ advantage. Traffic Blazer includes site analysis and keyword suggestion tools and allows you to submit your business site to the Internet’s most prominent search engines and directories, including Google, MSN, Yahoo! and the Open Directory Project To use Traffic Blazer for your reseller site, simply activate your Traffic Blazer account; then type in the URL of your storefront Web site. You can then activate Traffic Blazer’s spider, which will crawl your site and assess its search engine readiness and provide critical optimization tips and guidance. The built-in keyword suggestion tool helps you find the exact keywords and phrases that will generate the most traffic and profit for your site. Once you have completed optimizing and analyzing your site, Traffic Blazer enables you to submit your site to more than 200 search engines and directories from across the world. Traffic Blazer provides you with the means to successfully promote your business to the Internet community.

RESELLER ESSENTIALS

The Internet as a business venue is booming. An increasing number of consumers do their shopping and other transactions online. Consequently, Internet-based businesses are proliferating rapidly and the online competition for consumers’ attention and wallets is fierce. Nevertheless, the Web holds plenty of room for prosperity for your reseller business. To take full advantage of this expanding market, you need to understand how e-businesses work and how online consumers behave and think. Most important, you need to define a customer base for your reseller store; then take aim at those customers through targeted campaigns and product offerings. The objective should be to build a lasting relationship with your customers, so that they will keep coming back to your store instead of turning their attention elsewhere.

THE INTERNET BUSINESS VENUE

Consumers across the world are increasingly using the Internet for shopping, financial transactions, communication, entertainment, etc. And although fear of phishing, pharming, identity theft and other cyber crimes have some consumers balk at using their credit cards online, significant online security measures can be employed to protect sensitive information and develop customers’ trust in your business. Because the Internet offers virtual storefronts and shopping malls, rather than brick-and-mortar (or glass-and-steel) ones, Internet vendors must ensure that potential customers find their cyber stores among the billions of pages that comprise the World Wide Web. To succeed as an Internet business owner, you must make yourself visible to the customers whom you are targeting.

The key to building a solid, returning customer base is to give your customers what they want. Consumers turn to the Internet because it is a convenient – and often relatively inexpensive – alternative to shopping in person. When shopping online, consumers expect easy navigation and quick, smooth transactions when checking out. If your reseller store provides that – as well as the products your customers want – then you are likely to succeed.

DEFINING CUSTOMER BASE

As a reseller you will be plunging yourself into a competitive market place. The competition for domain registration and Web hosting customers is particularly fierce. This means that if you are to find a lasting spot for your reseller business on the Internet road map you will benefit from zeroing in on a clear, narrow definition of the type(s) of customers you wish to target with your reseller store. Once you have decided on the customer type for your business, you can start contemplating how to market your products to the customers you are targeting. Clearly defining a specific customer base, of course, will limit the overall number of potential customers whose attention you are competing for. However, it also means that you will have fewer direct competitors.

For example, if you decide to reach out to the bicycling community, then your marketing campaigns – e-mail promotions, pay-per-click advertising, etc. – might emphasize products that cater to customers who wish to build online bicycle stores/portals. Such customers would need the tools to build Web sites, storefronts, user fora, blogs, etc. They would also need SSL certificates and hosting solutions that suit the size and nature of such Web sites. Similarly, if you are a computer game aficionado, you can decide to promote dedicated and virtual dedicated server space to customers that share your passion and would want to launch and host their own gaming servers.

Conversely, deciding to focus on customers that simply need Internet domains and Web hosting means that you will be facing off against a number of heavyweight contenders that already have their business infrastructures and names solidly planted on the Web. In other words: If you are marketing products that appeal to a niche of Internet users, you will have fewer customers for your products, but fewer online vendors with whom to share the field.

Closely defining your customer base also allows you to launch a focused search engine optimization/marketing campaign for your store. It is considerably easier to attain and maintain a high search engine ranking for very specific keywords and phrases than for generic ones like “domains” or “Web hosting.”

As you establish your business online and build your customer base, you can gradually take aim at a broader audience.
JDR-net Reseller Report © 2003–2007 JDR-net.com       1       2       3       4       5       6       7       FAQs       Index